Group 1 - UU Running has launched a new service for代拜年 (proxy New Year greetings), offering packages such as a couplet posting service for 69 yuan, a New Year greeting service for 199 yuan, and a package for paying respects to elders for 999 yuan [5][26] - The代拜年 service has sparked significant controversy, with discussions focusing on the ethics of monetizing traditional customs rather than the custom itself [7][27] - The代拜年 service was quickly taken down by UU Running, despite initial popularity, indicating a strong public reaction against the commercialization of traditional practices [11][29] Group 2 - The backlash against代拜年 reflects generational differences, with older individuals feeling that the younger generation is neglecting traditional values, while younger people express a desire to change these customs [14][37] - The younger generation's reluctance to participate in traditional practices like kneeling to pay respects is not due to a lack of filial piety but rather a rejection of outdated customs [20][34] - The discussion around代拜年 highlights a broader cultural shift in societal norms and expectations, particularly in the context of familial and workplace relationships [23][37]