Core Insights - The "performance economy" is emerging as a new trend in cultural tourism consumption, driving significant growth in related industries such as hotels, dining, and travel [1][3] - The integration of performances into travel itineraries is creating a multi-faceted consumption model, with a notable increase in package orders around events [3] - Cities are innovating consumption scenarios linked to performances, enhancing local economic activity and tourism [3][5] Group 1: Economic Impact - The "performance+" model has shown substantial potential, with a 180% year-on-year increase in package orders during holidays [3] - In Beijing, events like the Strawberry Music Festival have led to a 100% hotel occupancy rate and generated 60 million yuan in direct and derivative consumption over three days [3] - In second and third-tier cities, events like the Hulu Guo Music Festival have resulted in a 2.4 times increase in hotel bookings [3] Group 2: Policy and Cultural Empowerment - Cities are implementing financial incentives to support the performance tourism industry, such as Nanjing's subsidy program covering up to 50% of ticket prices for selected performances [5] - Suzhou has established a reward system for large-scale events, incentivizing organizers based on ticket sales [5] - Cultural integration is being emphasized, with performances like "Three Gorges Eternal Love" in Yichang generating over 100 million yuan in revenue and increasing hotel occupancy by 120% [6] Group 3: Industry Transformation - The industry is shifting from reliance on star power to the cultivation of unique intellectual properties (IPs) [7] - There is a movement towards creating a collaborative ecosystem rather than competing solely for audience numbers [7] - Long-term operational strategies are being prioritized, as seen in Xi'an's music hall hosting over 4,100 concerts and attracting more than 2.17 million attendees over the past decade [7] Group 4: Challenges and Future Trends - The performance market faces challenges such as insufficient venues, uneven content supply, and varying quality of artistic performances [8] - Future trends include immersive experiences, localized cultural integration, and accelerated internationalization of events [8]