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娃哈哈,关停了18家工厂!宗馥莉在下一盘什么棋
凤凰网财经· 2025-06-04 13:49
Core Viewpoint - The article discusses the controversy surrounding Wahaha Group's decision to outsource the production of its bottled water, highlighting the internal reforms led by the new successor, Zong Fuli, and the implications for the company's operational strategy and brand image [2][3]. Group 1: Outsourcing Controversy - Wahaha Group has engaged in outsourcing its bottled water production to companies like Jinmailang, which has sparked public debate about the brand's commitment to self-production [4][6]. - The outsourcing arrangement began in May 2024, with Jinmailang producing over 500 million bottles for Wahaha, raising questions about pricing and consumer choice [6][7]. - The involvement of other companies in the outsourcing process, including those controlled by Hongsheng Beverage, has led to concerns about the legitimacy of the contracts and potential profit-sharing issues [8][9]. Group 2: Internal Reforms and Production Changes - Since Zong Fuli took over, Wahaha has closed 18 production lines across various locations, despite claiming a need for increased production capacity [10][11]. - The closures have affected factories that are not part of the "Hongsheng system," indicating a strategic shift in production management [11][12]. - Zong Fuli's reforms appear to be aimed at consolidating control over Wahaha by mirroring the management practices of Hongsheng Beverage, which has been expanding its production capabilities [13][14]. Group 3: Market Dynamics and Future Challenges - The article suggests that Zong Fuli's approach may lead to a significant restructuring of Wahaha's business model, with a focus on integrating operations with Hongsheng Beverage [15][16]. - The transition has faced resistance from employees and stakeholders, indicating potential challenges in balancing internal reforms with market demands [17][18]. - The ongoing changes in production, sales, and management structures reflect a broader strategy to reshape Wahaha's market presence and operational efficiency [18].