Group 1 - The core viewpoint of the news is that Wu Xiangdong, chairman of Zhenjiu Lidou Group, successfully launched a high-end craft beer "Niu Shi News" during his first live streaming event, achieving record-breaking engagement with over 190 million viewers and 682 million likes [1][4]. - Wu Xiangdong positions himself as a "white wine spokesperson" and has created a personal brand through 44 short videos, discussing topics like "alcohol is a man's Labubu" and acknowledging the changing drinking habits of younger generations [2][4]. - The product "Niu Shi" was developed over three years, utilizing top-quality ingredients and advanced brewing techniques to ensure a premium experience, including cold chain temperature control [3][4]. Group 2 - Following the launch of "Niu Shi," Zhenjiu Lidou's stock price rose for three consecutive days, increasing by 14.24% and boosting the company's market value by over 3 billion HKD, indicating a positive market response to the cross-industry venture [4]. - Wu Xiangdong's strategy reflects a response to the challenges faced by the liquor industry, aiming to redefine the role of alcohol merchants and tap into new market segments during a period of industry contraction [5].