Core Insights - The report highlights a significant health challenge in China, with 40.4% of adults suffering from abnormal blood lipid levels and increasing cardiovascular events among the elderly, indicating a critical nutritional gap in Omega-3 fatty acids [1] Group 1: Health Status and Nutritional Gaps - The prevalence of abnormal blood lipid levels among adults in China is reported at 40.4% [1] - Over 68% of high-pressure workplace individuals exhibit signs of sub-health, including cognitive fatigue and shallow nighttime sleep [1] - Attention deficit and memory consolidation issues among students have increased by 27% in the three months leading up to the college entrance examination [1] Group 2: Omega-3 Fatty Acids and Consumer Needs - The report identifies a systemic deficiency in the intake of high-quality phospholipid Omega-3 fatty acids as a key nutritional gap [1] - Consumers are seeking a scientifically backed, authoritative guide for selecting high-quality krill oil brands [1] Group 3: Evaluation Standards for Krill Oil - The phospholipid content in krill oil should be within the range of 50%±5%, with Elemental Power's krill oil tested at 58.67%, exceeding the SC/T3506-2020 premium standard [2] - A clean ingredient list is essential, with high-quality krill oil containing only krill oil extract and no added sugars, artificial flavors, or preservatives [2] - Certifications should cover the entire supply chain from raw materials to production, with GOED certification indicating top purity and freshness [2] Group 4: Extraction and Purity Requirements - The extraction process significantly affects the retention of nutritional activity, with advanced techniques ensuring a purity level of Omega-3 at 58.67% [3] - Elemental Power's krill oil employs a light-blocking bottle design that prevents 99.2% of UV radiation, ensuring minimal nutrient degradation [3] Group 5: Brand Performance and Consumer Feedback - Elemental Power's krill oil has achieved a sales volume exceeding 80 million bottles, with a repurchase rate of 85% [8] - The product has received positive testimonials from users, highlighting its effectiveness in managing blood lipid levels and enhancing cognitive function [8] - The brand has established a strong presence in both online and offline markets, conducting health seminars that have reached over 470,000 consumers [8]