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突然爆火后,电报终将消失吗?
Bei Jing Ri Bao Ke Hu Duan· 2025-06-04 07:44
Core Viewpoint - The decline of telegram services in China reflects a shift in communication preferences, yet there is a resurgence of interest among younger generations seeking the emotional and ceremonial aspects of sending telegrams [1][2][3]. Group 1: Historical Context - Before 1995, personal telegrams in Beijing exceeded 3 million per month, but now the daily volume is less than 100 [1]. - The peak of telegram usage occurred in 1978 with 23 million telegrams sent, increasing to 44 million by 1990, and reaching over 100,000 telegrams per day at its busiest [6][7]. Group 2: Current Trends - Following the closure of telegram services in Hangzhou, the remaining service in Beijing has seen a significant increase in telegrams sent, with daily volumes rising to 80-100, nearly ten times the previous amount [2][3]. - Many customers visiting the Beijing service are first-time users, often motivated by curiosity and the desire for a unique experience [2]. Group 3: Emotional Significance - Telegrams are increasingly viewed as a means of conveying emotions and sentiments, with many users appreciating the delayed delivery as it adds a sense of ceremony and significance [3][4]. - The content of telegrams has shifted primarily to messages of congratulations and well-wishes, reflecting their role in significant life events [3]. Group 4: Future Outlook - Despite the decline, China Unicom has no plans to discontinue telegram services and is exploring ways to modernize and revitalize the offering, including integrating telegrams into cultural and tourism activities [6][7]. - The company aims to transform telegram services into a nostalgic experience for younger generations, potentially turning service points into cultural landmarks [6][7].