体检行业潜规则

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快评丨“耿直”的爱康国宾要开多少发布会,才能挽回声誉?
Xin Lang Cai Jing· 2025-07-31 11:25
Core Viewpoint - The controversy surrounding Aikang Guobin's handling of a case involving a female lawyer's ten-year health check-up raises significant concerns about the company's brand image and consumer trust [1][3]. Company Response - Aikang Guobin held a media briefing to clarify the situation, presenting parts of the lawyer's health check-up reports and asserting that there were no misdiagnoses or false tests [1]. - CEO Zhang Ligang's comments about the limitations of low-cost health check-ups sparked further debate, as he suggested that public expectations of what a basic check-up can reveal are unrealistic [3]. Public Perception - The media briefing did not achieve its intended effect, as public sentiment remained negative, with consumers questioning the value of health check-ups and expressing dissatisfaction with the company's communication [3][4]. - The incident has led to a broader skepticism about the effectiveness of health check-ups, potentially diminishing public trust in the industry [4]. Legal Actions - Aikang Guobin announced that it has filed a lawsuit against the lawyer for defamation, which has been accepted by the court [5]. - The lawyer has welcomed the lawsuit as a means to bring transparency to the situation, indicating a willingness to resolve the matter through legal channels [5].