Workflow
体育+短剧融合模式
icon
Search documents
中国移动咪咕出品《“球神”归来》开机,“跟着微短剧去运动”书写苏超励志传奇
Huan Qiu Wang· 2025-09-12 09:49
Core Viewpoint - The launch of the micro-short drama "The Return of the Football God" aligns with the Chinese government's initiative to enhance sports consumption and promote high-quality development in the sports industry, showcasing the unique charm of Suzhou Super League football and the values of sports spirit [1][7]. Group 1: Project Overview - "The Return of the Football God" is set against the backdrop of the influential Suzhou Super League, telling the story of legendary player "Rome Dong" who returns to his hometown team during a career low, facing challenges such as team integration and tactical innovation [3][5]. - The drama aims to reflect the passion and brutality of football through training confrontations and key matches, embodying the spirit of perseverance and the pursuit of dreams [3][5]. Group 2: Production and Support - The project is supported by various local entities, including the Jiangsu Provincial Sports Bureau and the Yancheng Municipal Government, which have fostered a strong grassroots following for the Suzhou Super League [5][6]. - A professional team, including experienced coaches and freestyle football instructors, has been engaged to ensure the authenticity of football scenes, providing systematic training for actors and refining script details [5][6]. Group 3: Policy and Industry Impact - The creation of "The Return of the Football God" responds to the government's strategy of exploring the integration of sports and short dramas, promoting scientific fitness concepts and expanding the sports consumer base [7][9]. - This project is part of the "micro-short drama +" strategy by Migu Digital Media, which has successfully combined various themes with short drama formats, providing a replicable model for innovation in sports content [7][9]. Group 4: Cultural and Emotional Resonance - The micro-short drama format lowers the barriers to traditional sports events, making football culture more accessible to younger audiences, while characters like "Rome Dong" and "Sun Peng" resonate emotionally with viewers [9][11]. - The successful launch of this project is expected to activate sports consumption and spread football culture, contributing to the high-quality development of the sports industry [11].