体育与商业跨界融合
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艺术与网球完美融合,“中网嘉年华·超现场”在798盛大启幕
Bei Jing Ri Bao Ke Hu Duan· 2025-10-01 02:38
Core Viewpoint - The "Art Together at the National Day Park Fair" and "China Open Carnival: Super Live" event was launched in Beijing, showcasing a unique blend of art and sports to celebrate the National Day holiday [1] Group 1: Event Overview - The event took place on September 30 at the 798·751 Art District, featuring a collaboration among Beijing 798 Cultural Technology Co., Ltd., Shouchuang Group, and BOE Technology Group [1][3] - The carnival is part of the "China Open Carnival OpenLive Second Venue" initiative for the 2025 China Open, promoting a new model of "viewing parties and commercial interaction" [5][11] Group 2: Viewing Parties - Thirteen official viewing party locations were established in and around Beijing, offering free live broadcasts of 17 key matches from September 30 to October 5 [7] - The three main "Super Live" venues include the 798·751 Art District, Beijing Shouchuang Outlets, and the Tongzhou Canal West Bank, each providing unique experiences [7] Group 3: Commercial Interaction - Sixteen major shopping centers are broadcasting the event, allowing citizens to enjoy tennis while shopping [10] - Various promotional activities are being held, such as "China Open Benefits" at Huaxi LIVE and tennis-themed events at other shopping venues, integrating sports with urban commerce [10][11]