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“赛事+”激活发展新动能 “环茶马古道”雅安自行车赛即将开赛
Zhong Guo Fa Zhan Wang· 2025-10-22 08:20
Core Viewpoint - The "Riding the Ancient Tea Horse Road" cycling event in Ya'an, Sichuan, aims to promote tourism and sports integration, attracting over a million participants since its inception [4][6]. Group 1: Event Overview - The event will take place from October 22 to 26, 2023, in Ya'an's Yucheng and Mingshan districts, featuring the theme "Riding the Ancient Road, Exploring the Panda's Hometown" [4]. - It is co-hosted by the China Cycling Association and the Ya'an Municipal Government, evolving from a regional activity to a nationally recognized cycling event over five years [4]. Group 2: Participation Features - The event introduces a new women's road open group and a public leisure riding group, allowing participants aged 10 to 65 to join with various types of bicycles, including shared bikes and balance bikes [5]. - An online participation platform, "Zhongqi Tour," has been launched to allow virtual engagement with the event, offering prizes such as scenic area tickets and cash red envelopes [5]. Group 3: Tourism Integration - This year's event is closely linked with the China Cultural Tourism City Cycling Festival, creating a dual-driven model of "sports events + tourism experience" [6]. - The racecourse is designed to showcase Ya'an's natural and cultural resources, including scenic spots like the Qingyi River Greenway and Mengding Mountain Tea Garden [6]. Group 4: Economic Impact - The event aims to stimulate local consumption by setting up activities in key commercial areas, attracting vendors from various sectors [7]. - Participants will receive "Tea Horse Road" event consumption vouchers to encourage spending on local products, enhancing the local economy and creating new consumption hotspots [7].