Group 1 - The phenomenon of "sports CP" is becoming a unique cultural trend, merging competitive sports with fan economy, thus reshaping young people's perceptions of sports stars [1][2] - The emotional narrative of sports stars as a couple enhances audience engagement, creating a new relationship symbol that transcends individual competition [2] - The "Sha-Tou combination" is viewed as a modern idol for the youth, similar to past sports icons, providing three key narratives: positive emotional value, inspiring struggle stories, and relatable communication styles [2] Group 2 - The recent event of the Chinese Table Tennis Club Super League showcased the influence of the "Sha-Tou combination," attracting large audiences and revitalizing sports events with modern entertainment elements [3] - The concept of sports CP is redefining the multi-dimensional image of sports stars, who are seen not only as athletes but also as representatives of national identity [4] - There is a shift in brand marketing strategies, moving from entertainment-focused endorsements to selecting sports stars based on trust and responsibility, reflecting a new phase in brand ambassador choices [4]