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保健食品新风口
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市场最前沿丨“骨关节健康”纳入保健功能目录 保健食品市场迎来“新风口”
Xin Hua Wang· 2026-01-16 14:13
Core Viewpoint - The inclusion of "contributes to maintaining bone and joint health" in the health food function directory marks a significant step for the health food market in China, indicating a shift towards innovation and meeting market demand [1] Group 1: Market Potential and Growth - The bone and joint health-related health food market in China has an average annual compound growth rate of approximately 17%, indicating substantial market potential [1] - The new function claim is expected to enhance the brand competitiveness of health food products in China, aligning with market needs [1] Group 2: Product Development and Innovation - Current domestic joint health products face challenges such as severe homogenization and lack of innovative products, primarily relying on glucosamine, chondroitin sulfate, calcium, and vitamin D [2] - The new policy is anticipated to create a "new windfall" in the health food market, focusing on personalized product development and the application of innovative ingredients [2] - Companies are encouraged to develop differentiated products based on the new function claims, accelerating product innovation and market expansion [2] Group 3: Technical Standards and Evaluation - The market regulatory authority has released evaluation projects, principles, and standards for the new health function, ensuring product safety and functionality through strict quality control and data traceability [3] - The evaluation methods reference similar products from developed countries, integrating the latest research findings in the field of bone and joint health [3]