Core Viewpoint - China Mobile Limited reported steady growth in its operational performance for the first three quarters of 2025, with a focus on strategic implementation and market expansion across various segments [6][8]. Financial Performance - For the first three quarters of 2025, the company's total revenue reached RMB 794.7 billion, representing a year-on-year increase of 0.4% [8]. - The main business revenue was RMB 683.1 billion, up by 0.8% year-on-year, while other business revenue decreased by 1.7% to RMB 111.5 billion [8]. - The net profit attributable to shareholders was RMB 115.4 billion, reflecting a 4.0% year-on-year growth, with a net profit margin of 14.5% [8]. - EBITDA for the period was RMB 265.4 billion, an increase of 0.9% year-on-year, with an EBITDA margin of 38.8% relative to main business revenue [8]. Customer Data - As of September 30, 2025, the total number of mobile customers reached 1.009 billion, with 5G network customers accounting for 622 million [7]. - The mobile average revenue per user (ARPU) was RMB 48.0, while the mobile data usage per user (DOU) increased by 8.1% to 17.0 GB [7]. - In the home market, the total number of broadband customers reached 329 million, with a net increase of 14.2 million in the first three quarters [7]. Strategic Initiatives - The company is focusing on enhancing its market presence through targeted strategies in personal, family, and enterprise markets, with an emphasis on AI and digital transformation [6][8]. - The "Mobile Love Home" brand is being leveraged to build a family-centered service ecosystem, promoting smart home services [7]. - The company aims to position itself as a world-class information service technology innovation company, emphasizing reform, innovation, and high-quality development [8].