Core Viewpoint - The company, Easy Health Group, is preparing for its IPO on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International acting as joint sponsors [1]. Company Overview - Easy Health Group is a one-stop platform in China focused on providing digital integrated health services and health insurance solutions. It ranks 10th in the digital integrated health services and health insurance market in China based on projected 2024 revenue [4]. - The company aims to offer accessible, precise, and affordable health solutions to individuals in need, including screening promotion, health checks, medical appointment services, and health product sales [4]. Service Offerings - The company provides a variety of personalized health services targeting users seeking comprehensive health solutions, including screening promotion and consultation services, integrated health service packages, digital marketing (popular science services), and digital medical research support [4][5][6][7][8][9]. Digital Marketing (Popular Science Services) - Launched in 2023, the digital marketing service offers tailored, cost-effective solutions to enhance health literacy and treatment awareness for pharmaceutical companies and charitable foundations. The company created over 1,076,700 pieces of popular science content from 2023 to mid-2025 [5]. Digital Medical Research Support - The company supports the pharmaceutical industry's research needs by providing comprehensive solutions throughout the project lifecycle, including real-world research project design and clinical trial data analysis. It has engaged with multiple clients for digital medical research support since 2024 [6]. Integrated Health Service Packages - Easy Health Group offers integrated health service packages and third-party management services for insurance companies, catering to corporate clients with customized health service bundles. The company has served 13 corporate clients in 2024 and mid-2025 [7]. Screening Promotion and Consultation Services - The company collaborates with various health partners to provide free early disease screening activities, significantly expanding its user base. It organized over 4,800 screening events in 2024, covering more than 423,000 consultations [8]. Financial Performance - The company reported revenues of approximately RMB 490 million in 2023, RMB 945 million in 2024, and projected RMB 656 million for the first half of 2025. The net profit for the same periods was RMB 73.62 million, RMB 10.40 million, and RMB 86.05 million, respectively [9][10].

Core Viewpoint - The company, Easy Health Group, is pursuing an IPO in Hong Kong, revealing significant revenue growth but a substantial decline in net profit margin, warranting further investigation into the underlying causes [1] Business Model - Easy Health Group operates as a one-stop health service platform, focusing on digital comprehensive health services and health insurance solutions, ranking 10th in the domestic market for digital comprehensive health services and 7th in the digital health service market by 2024 [2] - The business model is built on two main pillars: digital comprehensive health services and digital insurance services, with a strong emphasis on digital marketing and medical research support for pharmaceutical companies [2] Financial Data Analysis - Revenue has shown significant growth, with figures of RMB 394 million in 2022, RMB 490 million in 2023 (up 24.5% year-on-year), and projected RMB 945 million in 2024 (up 92.9% year-on-year), indicating a robust growth trend [3][4] - The first half of 2025 has already surpassed the total revenue of 2023, reaching RMB 656 million, demonstrating continued positive momentum [3] Profitability Metrics - Adjusted net profit has declined from RMB 1.49 billion in 2022 to RMB 1.47 billion in 2023, and further down to RMB 840 million in 2024, representing a 43.4% decrease from 2022 [4][5] - The net profit margin has fluctuated, with a significant drop from 19.8% in 2023 to 1.0% in 2024, reflecting instability in profitability [6] Revenue Composition - The revenue composition has diversified, with digital comprehensive health services increasing from 15.2% in 2022 to 65.3% in 2024, while digital marketing services have seen rapid growth, from RMB 23 million in 2023 to RMB 468 million in 2024 [7][8] Financial Challenges - The company faces financial challenges with net liabilities of RMB 12.41 billion in 2022, slightly decreasing to RMB 11.31 billion by mid-2025, indicating a need for improved capital structure [9] Competitive Landscape - Easy Health Group ranks 10th in the domestic digital comprehensive health services and health insurance market, with the market being highly fragmented and competitive, as the top 15 platforms hold less than 10% of the total market share [10] Customer and Supplier Concentration - The company has a high customer concentration, with the top five clients contributing 75.4% of total revenue in 2022, which poses a risk of revenue volatility [11] - Supplier concentration is also notable, with the top five suppliers accounting for 42.0% of total procurement in 2022, indicating potential risks if relationships with key suppliers deteriorate [11] Management and Ownership Structure - The founder and CEO, Ms. Yang, controls over 30% of the voting rights through a wholly-owned company, supported by a management team with extensive experience in health services and insurance [12]