全周期就业教育生态

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中公教育入局学习机市场 面向大学生等求职人群
Jing Ji Guan Cha Wang· 2025-07-16 12:14
Core Insights - The article discusses the launch of the AI employment learning machine by Zhonggong Education, marking its strategic transformation from a civil service exam training provider to an employment and re-employment service provider [2][3] Group 1: Product Launch and Features - Zhonggong Education introduced the AI employment learning machine, which aims to create a closed loop of "assessment-planning-learning-job seeking" through AI career assessment [2] - The learning machine offers courses for nine popular professional exams, including national and provincial civil service exams, and provides job matching features [2] - The product is available in three versions with prices starting at 3999 yuan, 5999 yuan, and 26200 yuan [2] Group 2: Strategic Transformation - The company initiated a strategic transformation in September last year, focusing on employment services and implementing the "Three Ones Strategy" [2] - The first strategy involves creating quality employment products, the second focuses on building an employment service platform in collaboration with universities, and the third aims to connect enterprises and talent [2] Group 3: Changes in Employment Market - Chairman Li Yongxin highlighted significant changes in the employment market, including a shift in employment perspectives among students and parents from prestigious schools to job priority [3] - There is an increasing trend for students to start preparing for employment earlier, with many beginning as early as their first or second year of university [3] Group 4: Employment Preparation Methods - The approach to employment preparation has evolved from relying on personal experience to seeking guidance from professional institutions and industry experts [4] - The traditional isolated employment system has been replaced by closer collaboration among students, universities, enterprises, and government departments [4] Group 5: Employment Service Market Trends - The ongoing "stabilizing employment" policies and the increasing number of university graduates are driving growth in the academic planning market for students [4] - Despite these trends, students still face challenges such as unclear academic planning, inaccurate job information, and inefficient resource allocation [4] Group 6: Future Plans - Zhonggong Education plans to extend its services to include career awareness education for middle and primary school students, aiming to create a comprehensive employment education ecosystem from K12 to professional development [5]