Core Insights - The water purification industry is entering a competitive phase driven by increased health awareness and favorable national subsidy policies, transitioning from basic safe drinking water to a comprehensive upgrade towards health, scenario-based, and intelligent solutions [1][6]. Market Dynamics - Since the inclusion of water purifiers in national subsidies in January, the market has seen significant product updates, with the lower-tier market potential being notably stimulated, accelerating the "Matthew Effect" among leading brands [3][11]. - In September, Angel, a global leader in water purification technology, announced a "1 Billion Subsidy for Universal Drinking Water" initiative to lower product purchase barriers and make quality water accessible to more families [3][16]. Product Innovation - Angel has launched the "Space Master" series, which has been well-received since its introduction in 2024, and plans to release a new mineral water machine in September 2025, pioneering a new phase in whole-house drinking water solutions [5][15]. - The company has developed a patented calcium-magnesium balance system, ensuring the calcium to magnesium ratio remains within 5:1, addressing the prevalent deficiencies in these minerals among the population [8][16]. Consumer Trends - The retail value of China's water purification market is projected to exceed 24 billion yuan in 2024, reflecting a 17% year-on-year growth, with consumers increasingly prioritizing health attributes in drinking water [6][11]. - A significant portion of the population is found to have low calcium, magnesium, and potassium intake, while sodium levels are excessively high, indicating a growing need for health-oriented drinking solutions [8][16]. Competitive Positioning - Angel has established itself as a leader in the industry, having introduced long-lasting water purification products since 2014 and achieving significant market share with its latest offerings [13][18]. - The "Space Master" series has set a world record for the smallest whole-house water purification system, allowing for seamless integration into various home environments [13][17]. Strategic Initiatives - The company is focusing on technological innovation as a core strength, having secured over 1,000 global patents and received numerous international awards, positioning itself as a pioneer in the water purification sector [16][18]. - Angel's recent subsidy initiative aims to lower consumer purchase barriers and accelerate the adoption of high-end technology and the concept of whole-house water purification [16][18]. Global Expansion - Angel is expanding its global footprint, having participated in the revision of 20 national and industry standards and selling products in 65 countries, with plans to establish a headquarters in Singapore to further penetrate Southeast Asian markets [17][18].