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创维加码新能源 让光伏普惠千家万户
Zhong Guo Jin Rong Xin Xi Wang· 2025-06-15 11:16
Core Viewpoint - The photovoltaic industry in China has evolved from a subsidy-dependent technology to a mainstream energy solution, with companies like Skyworth Group leading the charge in distributed solar energy applications [1][3]. Industry Development - The Chinese photovoltaic industry has seen significant growth, with distributed solar installations accounting for over 65% of new capacity since the subsidy reduction in 2021 [3]. - The cost of solar components has decreased from 4 yuan/W to 1.5 yuan/W, and there are now over 700,000 household solar power stations across the country [3]. Company Strategy - Skyworth Group aims to establish its new energy business as a "second growth curve," leveraging its extensive dealer network from its home appliance business [3]. - Revenue from Skyworth's new energy business is projected to grow from 4.113 billion yuan in 2021 to 20.334 billion yuan in 2024 [3]. Business Ecosystem - Skyworth Group integrates its home appliance, photovoltaic, and automotive electronics businesses to create a cohesive ecosystem focused on new energy and smart technology [3][4]. - The company promotes smart energy solutions for households, enabling self-sufficiency in energy and efficient power management [3]. Innovation and Collaboration - To enhance its photovoltaic business, Skyworth has established cross-departmental coordination and increased R&D investments, including the development of universal energy management chips [4]. - The company has created a unified data platform to support innovative services in the new energy sector [4]. Market Expansion - Skyworth's photovoltaic division has capitalized on the rapid growth of distributed solar energy, particularly following the government's pilot programs in 676 counties [5]. - The "Universal Photovoltaics" concept aims to make solar energy accessible, allowing homeowners to install systems with zero upfront costs through financing agreements [5]. Future Plans - Over the next five years, Skyworth plans to implement three major transformations: technological advancements, scenario transitions, and ecological shifts, aiming for a tax contribution of 20 billion yuan [7]. - The company is also focusing on international expansion, transitioning from product export to a dual strategy of "technology export + localized ecology" [7][8]. Global Strategy - Skyworth's overseas brand, Solavita, is leveraging the group's manufacturing strengths to establish a global sales network for photovoltaic products [8]. - The company is actively developing construction contracting services in key international markets, including Germany, Italy, and Thailand, to drive its global growth [8].