全球区域定价差异

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任天堂回应Switch 2撤离亚马逊美国,合作细节仍成谜
Huan Qiu Wang· 2025-07-02 02:52
Core Viewpoint - Nintendo has denied reports from Bloomberg regarding the removal of the Switch 2 from Amazon US due to low-priced third-party sales, stating that the information is "inaccurate" and reaffirming that it will not disclose details of its retail partnerships [1][4][6] Group 1: Nintendo's Response - Nintendo officially refuted Bloomberg's claims about the removal of Switch 2 from Amazon, emphasizing that the report does not align with the facts [1] - The company reiterated its policy of not disclosing details regarding its collaborations with retailers [1][4] - Amazon also responded by stating its commitment to providing a wide selection of Nintendo products, indicating a lack of clarity on the reasons for Switch 2's absence from the platform [1][4] Group 2: Pricing and Market Impact - Bloomberg reported that third-party sellers were sourcing Switch 2 from Southeast Asia at lower prices, undermining Nintendo's global pricing strategy [4][5] - The international price for Switch 2 is set at $450, while the Japan-exclusive version is approximately 2501 RMB (around $350), creating a pricing disparity that affects the US market [5] - Nintendo has attempted to increase the profit margin for Japanese retailers to 5%, higher than the industry average of 2%, highlighting its sensitivity to channel profits [5] Group 3: Ongoing Relationship with Amazon - Despite the tensions, Nintendo and Amazon's partnership has not completely dissolved, as evidenced by the upcoming release of a new game available for pre-order on Amazon [6] - However, the Switch 2 console and its exclusive games remain unavailable for purchase on Amazon, forcing consumers to seek alternatives from other retailers or second-hand markets [6]