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诺力股份欧洲新总部举办开业仪式 开启全球布局新篇章
Zheng Quan Shi Bao Wang· 2025-11-10 02:01
Core Insights - The opening of Noli's new European headquarters in Germany marks a significant step in the company's strategy to deepen its market presence in Europe and fulfill its long-term service commitments [1][3] - Noli aims to enhance local service systems, optimize global capacity, and strengthen R&D innovation to provide comprehensive customer service throughout the product lifecycle, thereby building core competitiveness beyond price [3] Company Strategy - Noli plans to establish strategic partnerships with distributors based on long-term cooperation, focusing on understanding customer needs and accurately matching business scenarios to drive significant sales growth in the European market [3][4] - The new headquarters will serve as a crucial spare parts center and after-sales service hub, with a doubled warehouse area and ample future development capacity to improve service efficiency for EU customers [4] Product and Service Development - Noli's product line includes material handling equipment (including AGVs), aerial work platforms, and cleaning equipment (including automation devices), which will be fully supported to enhance product sales in Europe [3][4] - The company will launch a combined online and offline product technology training program in 2026 to empower distributor teams and improve service capabilities and response efficiency in the European region [4] Global Network Expansion - Noli has established two factories, seven sales subsidiaries (including technical and parts centers), and over 200 distribution and service networks overseas, with plans to continue enhancing its global business network [4] - The new European headquarters will act as a pivot to strengthen global supply chain resilience and provide more integrated logistics solutions, contributing to the upgrade of the global logistics industry [4]