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精彩活动搭台,科研创新助力,内江好物“抢戏” 让甜城味 吸睛更吸金
Si Chuan Ri Bao· 2026-01-04 06:34
Core Viewpoint - The article highlights the development of unique agricultural products in Neijiang, focusing on events that promote local specialties such as white fish, blood oranges, black goats, and black pigs, showcasing a strategy for industrial cluster development through marketing and collaboration [7][8][12]. Group 1: Events and Marketing - Various promotional events are scheduled in December 2025, including the Neijiang White Fish Industry Development Conference and the Zizhong Blood Orange Marketing Conference, aimed at enhancing the visibility and sales of local products [7]. - The Zizhong Blood Orange Marketing Conference achieved significant success, with a total of 56,000 tons of orders signed, including 24,000 tons for export to 14 countries and regions [8]. - The Neijiang White Fish Industry Development Conference emphasized the importance of partnerships between government, academia, and enterprises, focusing on the development of new fish varieties and market expansion [9]. Group 2: Industry Development - Neijiang is the largest supplier of white fish fry in China, accounting for 90% of the national supply, with an annual production value exceeding 200 million yuan [10]. - The development of the black goat industry in Weiyuan has led to an annual output value of 1.6 billion yuan, supported by a series of promotional events and a plan to expand the brand beyond local markets [11][12]. - The Neijiang Black Pig industry has seen significant growth, with a total stock of 163,000 pigs and an output value of 3.8 billion yuan, positioning it as a benchmark for local pig farming in Sichuan [12].
让甜城味 吸睛更吸金
Xin Lang Cai Jing· 2026-01-03 22:19
Core Insights - The article highlights the ongoing development of unique industries in Neijiang, focusing on events that promote local products and enhance marketing strategies [3][4][5][7][8] Group 1: Industry Events - Various industry events are taking place in Neijiang, including the 2025 China (Neijiang) White Catfish Industry Development Conference and the 2025 Zizhong Blood Orange Marketing Conference, showcasing local specialties [3][4] - The 2025 Blood Orange Marketing Conference saw an increase in participation and order volume, with a total of 56,000 tons of orders signed, including 24,000 tons for export to 14 countries and regions [4] - The White Catfish Industry Development Conference emphasized collaboration between government and research institutions, with partnerships established for the development of new catfish varieties [5][6] Group 2: Economic Impact - Neijiang's white catfish industry has a cultivation area of 10,000 acres, producing over 900 tons annually, with a total industry output value exceeding 200 million yuan [5] - The Weiyuan Lamb Soup industry has been recognized as a key agricultural industry chain, generating an annual output value of 1.6 billion yuan [7] - The Neijiang Black Pig industry has a total stock of 163,000 pigs and an output value of 3.8 billion yuan, positioning it as a benchmark for local pig farming in Sichuan [8] Group 3: Marketing and Promotion Strategies - Events like the Weiyuan Lamb Soup Food Festival and the Neijiang Black Pig Brand Promotion are designed to enhance local product visibility and stimulate consumer interest [7][8] - The integration of food experiences with marketing efforts aims to promote local specialties while fostering connections between breeding, processing, tourism, and sales [8] - Neijiang aims to strengthen its regional public brand "Sweet City Flavor" to support rural revitalization through its unique culinary culture [8]