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周杰伦被“全网通缉”获点赞,反诈宣传该如何“破圈”
Nan Fang Du Shi Bao· 2025-07-19 16:37
Group 1 - The core idea of the articles revolves around the innovative approaches to anti-fraud publicity, utilizing both celebrity influence and grassroots community engagement to effectively reach different demographics [1][2][3] - The use of celebrities like Jay Chou in anti-fraud campaigns has led to significant engagement, with related topics achieving over 800 million views and more than 5 million shares within three days [1] - Community-driven initiatives, such as local actors performing relatable skits, have proven effective in resonating with older audiences, highlighting the importance of tailoring messages to specific groups [2][3] Group 2 - The shift from a one-way communication model by law enforcement to a more interactive approach, where citizens actively participate in anti-fraud discussions, marks a significant evolution in public service communication [2][3] - The ultimate goal of anti-fraud campaigns is to create a culture of awareness and vigilance among all demographics, making fraud prevention a common topic of conversation [3] - The combination of celebrity appeal and community engagement is essential for creating a comprehensive anti-fraud strategy that resonates across different age groups and social circles [1][2][3]