Core Viewpoint - The company is currently facing profit pressure due to high online sales expenses and adjustments in offline sales channels, which have led to a decrease in both revenue and profit [2] Group 1: Profit Pressure Factors - High online sales expenses are impacting the online net profit margin, a challenge faced by many in the current online marketing environment [2] - Adjustments in offline sales channels have resulted in a simultaneous decline in offline revenue and profit [2] Group 2: Strategies for Improvement - The company is focusing on the recovery and growth of offline business by implementing stricter requirements for distributors and the offline market [2] - The company is gradually increasing the entry barriers for distributors, aiming to partner with those who can support long-term development and operate healthily [2] - Continuous development of quality distributors is part of the strategy to expand the offline business scale, with confidence in achieving short-term recovery and long-term improvement through strict market control and orderly sales channels [2]