公园社会化运营
Search documents
多位专家、委员与公园运营负责人热议公园社会化运营:合同期限延长让公园主理人吃下定心丸
Xin Lang Cai Jing· 2026-01-27 18:56
Core Viewpoint - The "20-minute park" effect significantly enhances happiness, leading to increased urban park development in Beijing, with over 1,100 parks established. The city is exploring ways to attract social capital for park operations while ensuring sustainability and vibrancy [1]. Group 1: Suggestions for Social Capital Involvement - Clear guidelines for social capital entry are necessary to avoid confusion between public and commercial interests, which currently deters some businesses from participating [2]. - The duration of contracts with park operators should be extended beyond three years to encourage long-term investment and brand development [2]. - A market-oriented policy framework is essential to improve park operational efficiency, including a "negative list + positive guidance" mechanism to balance public service and marketization [3]. Group 2: Infrastructure and Space Utilization - The current restrictions on building area in parks limit the ability to enhance service facilities; relaxing these restrictions could improve functionality [5]. - Innovative land use models, such as vertical greening and underground space development, should be promoted to expand service facilities while meeting compliance [5][7]. Group 3: Professionalization and Branding of Park Services - Many parks lack professional operational capabilities and rely heavily on ticket sales and rent, which limits revenue diversification [6]. - Encouraging the development of local specialized park operators and integrating services into a "service package" can enhance operational efficiency and service quality [7]. - The establishment of a unified management system for park services can reduce redundancy and improve resource allocation [6][7]. Group 4: Recent Developments and Measures - Recent measures by Beijing's municipal authorities aim to enhance park quality and stimulate urban development, including the establishment of operational standards and a whitelist for park activities [8]. - The new operational mechanisms allow for a mix of public and private management while ensuring that park revenues are reinvested into management and services [8]. - Adjustments to land use policies will facilitate the development of park facilities, allowing for more flexible use of space [8]. Group 5: Case Study of Successful Park Management - The Longtan Zhonghu Park has successfully attracted diverse visitor groups by focusing on their social and experiential needs, leading to increased foot traffic and revenue [10]. - The park's management emphasizes creating engaging events to draw visitors, which has resulted in sponsorships and increased commercial activity [10]. - The park aims to achieve a break-even point within two years through strategic operational practices and community engagement [10].