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餐饮外卖行业高质量健康发展需多方协同发力
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-09 06:20
Core Viewpoint - The food delivery industry is actively seeking new paths to improve quality and efficiency in response to consumer demand for better experiences, emphasizing the need for a fair and orderly market environment for sustainable development [1][2]. Group 1: Industry Insights - The food delivery sector is seen as an important extension of restaurant services, with brands focusing on enhancing customer recognition and satisfaction through exceptional service experiences [1]. - Companies like Hu Da Restaurant prioritize quality over short-term sales, adhering to a philosophy of maintaining high standards in their offerings [1]. - Experts highlight the importance of fostering healthy competition among platforms through policy guidance, self-regulation, and effective oversight to ensure a balanced interest among platforms, merchants, delivery personnel, and consumers [1][2]. Group 2: Regulatory Recommendations - To ensure the healthy development of the food delivery industry, it is recommended to enforce laws such as the E-commerce Law and Anti-Monopoly Law, prohibiting platforms from distorting fair competition through practices like predatory pricing [2]. - A combination of fiscal policies, industry self-governance, and platform self-discipline should be employed to guide platforms towards creating a symbiotic industry ecosystem focused on quality, service, efficiency, technology, and innovation [2]. Group 3: Consumer Trust and Safety - Consumer concerns regarding food safety and merchant qualifications are critical, with experts suggesting that platforms should enhance their auditing mechanisms and optimize rules to maintain high standards of food safety and protect the rights of workers [2][3]. - Platforms are encouraged to implement transparent auditing processes, utilize technology for monitoring food sources and processing, and establish responsive compensation mechanisms for consumer losses due to merchant or delivery issues [3]. Group 4: Support for Delivery Personnel - Platforms have a responsibility to care for delivery personnel, providing necessary social security and accident insurance, while also optimizing work conditions by considering various factors like distance and weather [3]. - JD.com has set a precedent by providing comprehensive insurance for full-time delivery riders and additional support for part-time riders, including educational funds for their children and career development programs [4].