Core Viewpoint - The collaboration between Li Jiaqi's live streaming and Alibaba's charity initiative aims to support vulnerable groups, particularly the elderly and rural children, through a dedicated charity sale event [1][3]. Group 1: Charity Sale Event - The charity sale "Love in Action" was launched on September 17, featuring brands like Huaxizi, Shiyue Jiejing, Hong Diti, and Ocean Supreme, with all proceeds donated to four charity organizations [1][3]. - The funds raised will support various projects, including the "Parents' Canteen" for elderly nutrition, eye health initiatives for rural seniors, educational improvements in rural schools, and emotional support for left-behind children [3][5]. Group 2: Impact of the Charity Initiatives - The funds from the sale of Hong Diti's isolation cream will specifically aid the "Guarding Rural Elderly Eye Health" project, focusing on common age-related eye diseases in rural areas of Shandong and Xinjiang [5][6]. - The "Public Welfare Baby" program, initiated by Alibaba 19 years ago, has raised billions in donations, with over 600 billion orders contributing to various charitable projects [8][11]. Group 3: Evolution of Charity Models - The "Public Welfare Baby" program has evolved to include a more efficient model, allowing brands to engage directly in live streaming sales, thus enhancing fundraising scale and impact [11][13]. - The integration of various Alibaba ecosystem platforms into the charity model has diversified public participation in charitable activities, creating a robust ecosystem involving merchants, consumers, and influencers [13].