Core Viewpoint - The article highlights the emergence of fraudulent agricultural experts on social media platforms, deceiving farmers with false claims and ineffective agricultural advice, ultimately leading to financial exploitation of the farming community [1][10][45]. Group 1: Identification of Fraudulent Experts - Numerous self-proclaimed agricultural experts are appearing on short video platforms, presenting themselves as knowledgeable figures with backgrounds in agriculture [3][5]. - These experts often claim to have extensive experience and offer free agricultural guidance, but their true intentions are to sell agricultural products [3][16]. Group 2: Nature of the Deception - The so-called "agricultural tips" shared by these experts are often nonsensical and lack scientific basis, with many tips being similar across different accounts [10][12]. - Common household items are presented as effective agricultural solutions, misleading farmers into believing in their efficacy [13]. Group 3: Business Model and Operations - The fraudulent accounts are often linked to a company named "Xianghe Agriculture," which operates over a thousand similar accounts to promote and sell agricultural products [15][29]. - The individuals behind these accounts typically have no real agricultural education or experience, focusing solely on generating sales through deceptive marketing tactics [35][43]. Group 4: Impact on Farmers - Farmers have expressed dissatisfaction with the promoted products, indicating that they do not perform as advertised, leading to financial losses [10][20]. - The fraudulent practices are designed to exploit the vulnerabilities of farmers, who are seeking genuine agricultural advice and support [1][45].