Core Insights - The "Mengxue Super" league has successfully integrated sports with local cultural tourism, attracting over 500 skiing enthusiasts to participate in various events across five cities in Inner Mongolia [1][2] - The league has significantly boosted local tourism, with increased hotel bookings and foot traffic in local restaurants and farms, demonstrating its role as a connector of tourism resources and consumer activation [2] - Future plans include expanding the ice and snow sports events in Inner Mongolia, introducing new competitions focused on speed skating, figure skating, and ice hockey, leveraging the existing brand and experience from "Mengxue Super" [3] Group 1 - The "Mengxue Super" league held its finals on February 8 in Hohhot, featuring dual events of alpine and snowboard slalom [1] - Participants expressed enjoyment not only from skiing but also from the cultural experiences and local cuisine available during the events [1] - The league emphasizes a "sports plus" model, merging competitive sports with regional cultural tourism, enhancing the overall experience for participants and visitors [1] Group 2 - Local businesses, such as farms and restaurants, have reported a surge in visitors due to the league, with one local farm experiencing full bookings since the start of the ski season [2] - The league has facilitated the sale of local agricultural products and cultural creations, attracting many tourists to purchase these items [2] - Future initiatives will aim to connect more ice and snow attractions with local heritage and agricultural products, enhancing the economic impact of the events [3]