Core Insights - The winter season has initiated the operation of ice and snow facilities in northern China, marking the start of a new ice and snow season [1] - The variety of ice and snow venues is expanding, leading to a steady increase in participation in ice and snow sports, which is driving rapid growth in China's ice and snow industry [1] - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, representing a year-on-year growth of approximately 9%, with expectations to surpass 1 trillion yuan by 2025 [1]