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汽车之家《顶极片场》重磅上线:重塑汽车内容生态,定义高品质创作标杆
Zhong Guo Jing Ji Wang· 2025-07-23 08:03
Core Viewpoint - The automotive content sector is transitioning from fragmented information to systematic storytelling, with Autohome launching a new content channel "Top Studio" to redefine high-quality automotive content creation [1][2]. Group 1: New Content Channel Launch - Autohome has introduced "Top Studio," a new automotive content channel that combines professional analysis, scene exploration, and entertainment expression [1]. - The channel aims to establish a new industry benchmark and showcase Autohome's creativity and influence as a "definer of high-quality automotive content" [1][2]. Group 2: User-Centric Approach - The creation of "Top Studio" is based on insights from 70 million daily active users who seek immersive content experiences beyond basic specifications and shallow evaluations [2]. - Autohome integrates over 100 professional editors, a 20-year industry database, and collaborations with over 100 global automotive brands to deliver high-quality content [2][5]. Group 3: Content Themes and Formats - "Top Studio" features four major themes focusing on the future of the automotive industry, including smart technology, globalization, and AI [2]. - The channel includes innovative formats such as "Amazing Car Play," which redefines traditional automotive reviews through extreme tests and competitions [3]. - Other segments like "Silicon Brain" and "Intelligent Manufacturing Pioneer" explore technological advancements and showcase China's automotive industry's evolution [4][5]. Group 4: Strategic Positioning - Autohome is shifting from a focus on traffic to value creation, positioning itself as a leader in the automotive content ecosystem [6]. - The launch of "Top Studio" is part of a broader strategy to enhance professional content authority and break down industry barriers through cross-sector collaboration [6].