中文传媒表示，2024年秋季学期开始，江西省学生教辅图书征订发行方式改变。由于教育部门停止教辅 材料评议推荐，学校不再向学生统一征订或代购教辅材料，导致公司教辅图书收入和利润下降。 对此，公司积极应对，结合江西省基础教育实际，发挥多年深耕教育出版的优势，编写更具针对性、适 用性、科学性的教辅材料，创新营销方式，通过内容质量优化和渠道升级，更好地服务中小学生，尽量 减小上述风险因素带来的影响。同时，公司将继续保持对国家相关行业及税收政策调整的高度关注，进 一步强化政策研究能力，提升经营的灵活性和应对能力。 尽管业绩数据有所回落，但中文传媒在其报告中指出，公司"持续深化主业转型升级与融合发展布局， 积极应对行业结构性调整，经营韧性持续彰显，发展质量稳步提升"。 8月27日晚，中文传媒（600373.SH，股价10.51元，市值143.72亿元）发布2025年半年报，期内公司营 收35.27亿元，净利润2.91亿元，营收与净利润同比双双下滑。 同日，国内出版行业多家上市公司也交出上半年"成绩单"，行业分化态势显现。其中，凤凰传媒 （601928.SH，股价10.99元，市值279.68亿元）表现亮眼，其营收与净利润 ...

Core Viewpoint - The domestic publishing industry is experiencing a divergence in performance, with Chinese Media facing significant declines in revenue and profit, while Phoenix Media stands out with strong growth in both metrics [1][2][4]. Company Performance - Chinese Media reported a revenue of 3.527 billion yuan, a year-on-year decrease of 35.56%, and a net profit of 291 million yuan, down 56.75% [2]. - The company attributed the decline to changes in the distribution of educational supplementary materials in Jiangxi Province, which affected its income from educational books [2]. - Despite the challenges, Chinese Media is focusing on enhancing the quality of its educational materials and adapting its marketing strategies to mitigate risks [2][3]. Key Products - Chinese Media's core IP products, such as "The Great China Treasure Hunt" and "The Unusual Camila," continue to perform well, with sales of over 9.5 million and 3.48 million copies respectively in the first half of 2025 [3]. Industry Comparison - Phoenix Media led the industry with a revenue exceeding 7.1 billion yuan, showing stable growth, and a net profit of 1.586 billion yuan, an increase of 29.57% [4][6]. - Other companies like Changjiang Media, Zhongyuan Media, and Xinhua Wenhui also reported varied performances, with Zhongyuan Media achieving a revenue of approximately 4.575 billion yuan and a net profit increase of 50.39% [5][6]. - The overall performance of the publishing industry reflects a mix of opportunities and challenges amid digital transformation and structural adjustments [6].