Core Insights - The implementation of the "Childcare Subsidy System" by the Chinese government aims to reduce family childbirth costs and boost the maternal and infant consumption market [1] - The shift in purchasing behavior among young parents from "basic prevention" to "scientific parenting" is driving significant market growth [1] - The domestic maternal and infant nutrition market is projected to reach 130 billion yuan by 2025, with increasing demand for scientifically formulated products [1] Group 1: Market Trends - Young parents are becoming more selective in their parenting choices, leading to a demand for products that cater to specific nutritional needs during different stages of pregnancy and childcare [1][2] - The market is experiencing rapid growth in niche categories such as DHA and probiotics, driven by the trend towards refined parenting [1][2] Group 2: Company Strategies - PERDAYS, an Australian brand, focuses on "staged nutrition" tailored to different phases of pregnancy and motherhood, addressing specific consumer pain points [2][4] - The brand has successfully launched products like active folic acid tablets and sugar-free iron supplements, which cater to the unique needs of pregnant women [2][4] Group 3: Marketing and Collaboration - PERDAYS collaborates with JD Health to enhance its marketing strategy, utilizing targeted advertising and promotional activities to increase product visibility and sales [4][5] - The partnership has resulted in significant sales growth, with some products achieving a fourfold increase in transaction value [4][6] Group 4: Industry Position - JD Health has established itself as a leading online sales channel for maternal and infant nutrition products, achieving the highest market share in the second quarter of 2025 [5][6] - The collaboration between PERDAYS and JD Health exemplifies how deep consumer insights and precise marketing can redefine the value of scientific parenting [6]