创意玩具市场
Search documents
“哭哭马”爆火后的马年玩具热 一年新增玩具相关企业超373万家
Xin Lang Cai Jing· 2026-01-17 06:24
Core Insights - The plush toy "Crying Horse" has unexpectedly gained popularity due to a manufacturing error that resulted in a unique "sad face" expression, leading to a surge in orders and production capacity [1] - Merchants in Yiwu quickly responded to market demand by expanding production lines and applying for design patents, while maintaining affordable pricing to gain consumer trust [1] - The toy industry in China is experiencing significant growth, with over 14.149 million toy-related enterprises currently in operation, and a projected peak in new registrations by 2025 [1] Industry Trends - The production of the "Crying Horse" toy has increased from 2 production lines to over a dozen, achieving a daily output of more than 15,000 units [1] - The toy industry is characterized by rapid innovation and responsiveness to consumer trends, as evidenced by the quick development of derivative products like keychains [1] - The distribution of toy-related enterprises is concentrated in Guangdong, Hubei, and Hainan provinces, with over 1.764 million, 1.303 million, and 1.217 million companies respectively [1]