Core Viewpoint - The 2025 Regional Agricultural Brand Annual Ceremony will be held on December 20 in Beijing, focusing on sharing Chinese flavors with the world [1][18]. Group 1: Event Overview - The eighth authoritative annual event for regional agricultural brands in China will take place in Beijing [2]. - The event aims to showcase the achievements and innovations in regional agricultural brand development [21][22]. Group 2: Agricultural Brand Development - Regional agricultural brands are a significant innovation and exploration in promoting agricultural branding in China, with a noticeable increase in brand awareness and quantity [4][5]. - Despite the growth, challenges remain, such as the need for improved brand competitiveness and influence [9]. - The central government's recent directives emphasize strengthening agricultural brand construction and enhancing the competitiveness of specialty industries [10][11]. Group 3: Event Activities - The series of activities for the annual ceremony includes the release of the "2025 China Regional Agricultural Brand Development Report" and various immersive experiences [36][37]. - The event will feature a development trend forum and a brand story night, among other activities [40][44]. - The influence value of the 2024 Regional Agricultural Brand Annual Ceremony reached 223 million, with significant interaction volume [25][26]. Group 4: Organizational Structure - The event is organized by China Brand Magazine and China Brand Network, with support from various institutions including Zhejiang University [33]. - The strategic media partner for the event is Southern Rural News [34].

Group 1 - The article highlights the "Zhongshan Xiangnong" regional brand agricultural products, emphasizing their quality and local flavors as a way to promote tourism and local economy [8][12][14] - The initiative aims to enhance the agricultural industry and promote high-quality economic development in Zhongshan, with a focus on selecting products that meet specific quality standards [12][13] - As of April 2025, 84 products from 56 enterprises have been included in the "Zhongshan Xiangnong" brand catalog, showcasing a diverse range of local agricultural offerings [14][15] Group 2 - The article outlines various locations and events where consumers can experience and purchase "Zhongshan Xiangnong" products, including a dedicated exhibition store in Caobian Village and a special section at the Zhongshan Auto Show [16][21][25] - The "Xiangnong Good Goods" WeChat mini-program serves as an online platform for showcasing and selling "Zhongshan Xiangnong" products, featuring nine categories of goods and various consumer-friendly functionalities [27][30][32]