Core Insights - The "Su Super" amateur football league in Jiangsu has gained significant attention and sponsorship, showcasing the region's economic vitality and cultural pride [1][9][11] Sponsorship and Economic Impact - The league attracted major sponsors, including Heineken, and has a total of 19 sponsors, with 15 being publicly listed companies, representing a combined market value exceeding 4 trillion yuan [7][9] - Jiangsu's 13 cities, each with a GDP over 400 billion yuan, are projected to become the first province in China with an average GDP exceeding 1 trillion yuan per city by 2024 [7][9] - Notable sponsorships include Jiangsu Bank's 8 million yuan title sponsorship, which is viewed as a strategic investment rather than mere sponsorship [7] City Representation and Team Highlights - Each city in the league showcases its unique identity and pride, with teams like Nanjing leveraging strong local corporate support, while Suzhou operates with a more understated approach [3][5] - The South Jiangsu team has received significant insurance coverage from China Ping An, amounting to 44.6 million yuan, reflecting corporate alignment with local spirit [5] - The league has become a platform for local brands to connect with community sentiments, as seen with Yanghe's branding efforts in Suqian [5][9] Cultural and Social Significance - The "Su Super" league represents a cultural awakening and a collective expression of regional identity, moving beyond just sports to embody local pride and community engagement [9][11] - The league's popularity has sparked a sense of unity among the cities, with fans expressing a strong local identity and competitive spirit [9][11]