博物馆守正创新

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新华时评|博物馆正以可亲可近替代“高冷范儿”
Xin Hua She· 2025-05-17 01:37
Core Viewpoint - Museums are transforming from being perceived as "cold" institutions to becoming more approachable and integrated into daily life, reflecting the theme of "the future of museums in a rapidly changing society" for International Museum Day [2] Group 1: Visitor Engagement - During the recent "May Day" holiday, museums across the country welcomed over 60 million visitors, setting a new historical record [2] - Many large museums experienced long queues, with tourists prioritizing museum visits in their travel itineraries, indicating a shift in public interest [2] Group 2: Cultural Presentation - Museums are now presenting cultural artifacts in ways that resonate with the general public and younger audiences, moving away from being seen as "cold historical altars" [2] - Innovative exhibitions, such as folk culture displays and themed showcases like the Dunhuang exhibition, are making history more relatable and engaging for modern audiences [2] Group 3: Cultural Products - The development of cultural and creative products by museums, such as fridge magnets and traditional attire replicas, reflects the creative transformation of traditional culture and highlights the vitality of the cultural consumption market [2] Group 4: Technological Integration - Museums are enhancing their outreach by utilizing technology, such as virtual tours and live-streamed explanations, allowing audiences to engage with exhibitions from home and alleviating overcrowding issues [3] Group 5: Future Role of Museums - Museums are tasked with preserving cultural identity while innovating and reconstructing their roles in society, ensuring that historical narratives are integrated into modern life and providing cultural nourishment to the public [3]