Core Viewpoint - The article discusses the confusion among consumers regarding various juice labels such as "100% juice," "NFC," and "reconstituted juice," emphasizing the importance of understanding these terms to make informed purchasing decisions [1][4][19]. Group 1: Consumer Preferences - Consumers prioritize labels like "100% juice" and "NFC" when selecting juice products, often scrutinizing ingredient lists for additives [1][2]. - There is a significant difference in consumer acceptance of reconstituted juice, with some consumers rejecting products that contain concentrated juice and water despite being labeled as "100% juice" [2][19]. Group 2: Industry Standards - According to the national standard GB/T 31121-2014, only products with 100% juice content can be labeled as "juice," while those with lower content must be classified as "beverages" [4]. - The article outlines specific content requirements for various juice categories, such as a minimum of 10% juice for juice beverages and 20% for fruit pulp beverages [2][4]. Group 3: Production Methods - "NFC" (Not From Concentrate) juice is made directly from fresh fruit, while "FC" (From Concentrate) juice involves reconstituting concentrated juice with water [8][19]. - The production method affects the shelf life of the juice, with NFC typically having a shorter shelf life of around 40 days, while some products can extend to 6 months under specific conditions [8][19]. Group 4: Market Trends and Challenges - The fruit and vegetable juice market is rapidly growing, but there are concerns about the lack of industry regulations, particularly regarding the quality control of reconstituted juice products [17]. - Manufacturers often exploit consumer misconceptions by using marketing tactics that obscure the true nature of their products, leading to potential confusion [11][19].