Core Viewpoint - The article discusses the emergence of a new class of wealthy individuals in county towns, primarily driven by the internet and social media, particularly short video platforms. These "county new elites" are reshaping local social structures and consumer behaviors, contrasting with traditional elites who have lost prominence [5][9][10]. Group 1: New Wealth Dynamics - The rise of internet-driven influencers in county towns is leading to a significant shift in local social hierarchies, with these influencers gaining wealth and status rapidly [5][9]. - Influencers, often with roots in local communities, are characterized by their relatable content and unique aesthetics, which resonate with local audiences [5][10]. - The spending habits of these new elites are extravagant, with reports of lavish expenditures in luxury venues, indicating their newfound financial power [9][10]. Group 2: Influence of Social Media - Social media platforms like Kuaishou and Douyin have become essential for individuals to gain visibility and wealth, with some influencers amassing millions of followers [8][9]. - The article highlights specific influencers, such as "Xuan," who has over 20 million followers on Kuaishou, showcasing the potential for local figures to achieve significant online success [8][9]. - The influence of these new elites extends beyond personal wealth; they are becoming key players in local marketing and business strategies, as traditional businesses adapt to leverage their reach [19][21]. Group 3: Changing Business Landscape - Traditional business owners are increasingly recognizing the importance of collaborating with influencers to drive sales and enhance brand visibility, leading to a shift in marketing strategies [19][20]. - The article notes that even high-end establishments are beginning to engage with local influencers, reflecting a broader acceptance of this new marketing paradigm [19][20]. - The competitive landscape among influencers is intense, with many forming alliances to maximize their reach and impact, indicating a shift towards collective marketing efforts [27][28]. Group 4: Cultural and Social Implications - The rise of influencers has led to a cultural shift in county towns, where traditional values and behaviors are being challenged by new norms introduced by these online personalities [30][31]. - The article discusses the humorous and sometimes absurd situations that arise from the clash between traditional lifestyles and the flashy, attention-seeking behaviors of influencers [30][31]. - There is a growing recognition of the potential for social media to empower individuals from various backgrounds, allowing them to share their stories and gain visibility [41][42].