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最高降2000元,华为手机降价
证券时报· 2025-09-17 08:29
Core Viewpoint - Huawei has initiated price reductions on several smartphone models, indicating a strategic move to enhance market competitiveness and consumer appeal amid a challenging market environment [1][3]. Pricing Strategy - Huawei Mate X6 has a maximum price reduction of 2000 yuan - Pura 80 series has a maximum price reduction of 1500 yuan - Mate 70 series has a maximum price reduction of 1000 yuan - nova 14 series has a maximum price reduction of 500 yuan [3]. Product Launch - On September 4, Huawei launched the Mate XTs Extraordinary Master series, featuring a new generation of foldable smartphones - The starting price for Mate XTs is 17,999 yuan for the 16GB+256GB version, with higher configurations priced at 19,999 yuan for 512GB and 21,999 yuan for 1TB [4]. Technical Specifications - The Mate XTs features a 10.2-inch 3K display with a resolution of 3184×2232 and a 16:11 aspect ratio - It utilizes COE pixel ultra-transparency technology, reducing power consumption by 13% - The device has received a five-star certification from Germany's TÜV for display quality [4][5]. Material and Design - The device is constructed with aerospace-grade special steel, with hinge arm tensile strength reaching 2400MPa - Huawei emphasizes the complexity of design and mass production for foldable devices [5]. Communication and Performance - The Mate XTs is equipped with second-generation Lingxi communication technology, improving video upload speeds by 76% and download speeds by 105% - It also features Tiantong satellite communication for emergency connectivity [5]. Battery and Charging - The smartphone includes a 5600mAh ultra-thin silicon negative electrode battery, extending battery life by one hour - It supports dual super-fast charging for both wired and wireless options [5]. Financial Performance - In the first half of 2025, Huawei reported revenue of 427.04 billion yuan, a year-on-year increase of 3.95% - Net profit for the same period was 37.20 billion yuan, although it showed a decline compared to the previous year [6][8]. R&D Investment - Huawei's R&D expenses reached 96.95 billion yuan in the first half of 2025, an increase of over 8 billion yuan compared to the same period in 2024 - The company is on track to achieve a record high in annual R&D investment [7].