Core Viewpoint - The concert industry is experiencing unprecedented growth despite economic challenges, with ticket sales and attendance reaching record levels, indicating a shift in consumer behavior towards experiential spending rather than material possessions [6][18]. Group 1: Concert Industry Growth - In 2025, over 330 concerts were held in May alone, averaging more than 10 concerts per day, showcasing the rapid expansion of the concert market [6]. - Total attendance reached 4.484 million, generating ticket sales of 3.333 billion, with an average ticket price of approximately 750 yuan [7]. - In the first eight months of 2025, concert ticket sales exceeded 20 billion, with concerts alone accounting for 16.46 billion, reflecting a year-on-year growth of 43% [7]. Group 2: Consumer Behavior and Emotional Value - Consumers are prioritizing experiences over material goods, viewing concert tickets as "emotional power banks" that provide a necessary escape from daily stress [8][10]. - The phenomenon is described as a "high emotional premium scarce experience," where individuals are willing to spend significantly on concerts to feel a sense of belonging and release [10]. - The modern concert experience has evolved into a comprehensive social event, with extensive planning and social media engagement before, during, and after the event [11][12]. Group 3: Economic Impact and Tourism - Concerts are driving significant economic activity, with an average cross-city attendance rate exceeding 60%, leading to increased local spending on accommodation, food, and transportation [13][15]. - For every yuan spent on concert tickets, approximately 4.8 yuan is generated in related local spending, indicating a strong multiplier effect on the local economy [15]. - Local governments are incentivizing concerts through subsidies, recognizing their potential to boost tourism and local economies [17]. Group 4: Cultural Shift - The concert economy reflects a broader cultural shift among younger generations, who prioritize experiences over ownership, signaling a transformation in consumer values [18]. - This trend highlights a collective desire for shared experiences and emotional connections in an increasingly uncertain world, where concerts provide a sense of certainty and community [18].