2026年第一个工作日的清晨，歌迷小魏在通勤路上，耳机里循环的仍是几天前那场演唱会的旋律。为了 准时返岗，他刚从广东连夜赶回，但演唱会跨年夜的场景依然清晰：倒数时刻的盛大欢呼、夜空中的无 人机祝福、万人合唱的声浪……"那是我送给自己新年的一个仪式感。" 这股消费热情的核心驱动力，在于年轻观众对情绪价值与社群体验的追求。对许多观众而言，与偶像、 同好共同跨年的情绪价值远超演出本身。 这是2025年末席卷广东的跨年演唱会热潮的一个缩影。从李荣浩在清远连唱三场，到邓紫棋"I AM GLORIA"世界巡回演唱会在广州持续十多天，再到汪苏泷"十万伏特2.0"以跨年收官……一个个舞台将 广东点亮为跨年演出市场的绝对主场。相关平台数据显示，仅12月31日当晚，全国40场跨年演唱会中， 广东便占11场。连同港澳，粤港澳大湾区以16场的规模，贡献了全国40%的热度。 对于无数像小魏这样的观众而言，赴粤的目的远不止场馆内的3小时。他们以演唱会为起点，开启对一 座城市的探索，"一边看演出，一边游世界"——这种"追星式旅游"正成为Z世代的新兴选择。 于是，热潮从馆内蔓延至全城：场内是万人合唱的星海，场外是深夜客满的餐厅与快速售罄的景 ...

2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐剧演出场次达1.97万场，票房收入18.07 亿元，观众人数818.59万人次。与此同时，经典话剧如《暗恋桃花源》巡演热度不减，票房与口碑双丰收。沉浸式戏剧、国风音 乐节、脱口秀专场等多元演艺形式持续涌现，精准对接年轻观众的文化消费需求。公开资料显示，二三线城市演出市场增速明 显，如陕西西安、湖南长沙、重庆等地音乐节品牌逐渐成熟，成为区域文化消费新亮点。 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十 ...

Group 1 - The New Year's holiday features a variety of domestic original works and classic foreign productions, providing audiences with a cultural feast [1] - The play "Zhang Juzheng" and the adaptation of Chekhov's "The Cherry Orchard" are highlights, exploring human choices amid changing times and showcasing traditional Chinese aesthetics [2] - The National Peking Opera's three classic productions have seen a surge in ticket sales, indicating a strong market demand for quality performances [4][6] Group 2 - Young audiences now make up over 70% of the viewers for Peking Opera, a significant shift from the traditional older demographic [6][8] - The rise in popularity among younger audiences is attributed to the unique artistic appeal of Peking Opera and its innovative promotion through new media platforms [8][10] - The National Peking Opera is actively engaging young people through backstage tours and campus outreach programs, fostering a deeper connection with traditional culture [10][12]

从永乐大钟与居庸关长城首次隔空"钟鼓齐鸣"，到线上线下共迎"北京东极"新年的第一缕阳光；从49场"京彩新年音乐会"欢乐奏响，到52条北京旅游休闲绿 道缤纷上新；从新年首批入境游客收到"来京大礼包"，到全市各大商圈掀起仪式感消费热潮……今年元旦假期，北京通过打造多元融合的文旅新场景，营造 浓厚的跨年迎新仪式感，邀请市民游客一同感受古都的文化底蕴与时代活力，同时交出一份亮眼的成绩单：假期全市接待游客880.8万人次，实现旅游总花 费109.7亿元。 1月1日零点，居庸关长城前鼓阵隆隆，激昂的鼓点激荡时代活力，居庸关城楼上投影出新年祝福，中外友人共迎新年。 邓伟 摄 "为了给大家更多惊喜，我们考察过多个地点。"经多方考虑，大钟寺因拥有代表性的永乐大钟进入视野，这里自1982年起已连续40余年敲响新年钟声。但跨 年不光要有文化味，还要找到"情感的共鸣"。考虑到大钟寺空间局促，深夜狂欢难免扰民，一个创造性方案被提出：为何不能是两个主场？居庸关长城立即 凭借"一眼即中国"的全球辨识度脱颖而出，成为了第二主场。一场特别的跨年仪式就这样形成了，祈福在大钟寺，迎新在居庸关。 "双主场"跨年盛典焕新表达古都文化 元旦零点，永乐大 ...

作为新年演出市场重磅活动，由中国舞蹈家协会等单位主办的2025"中国顶尖舞者之夜"在国家大剧院歌剧厅华丽绽放。为观众带来 古典舞、民族舞、现代舞等多元舞种，尽显中国舞蹈艺术的传承与发展活力。 2026江西新年音乐会在南昌奏响，演出将人工智能技术与传统交响乐深度融合。中央音乐学院研发的AI机器人"智音"担任指挥，精 准驾驭复杂节拍乐曲，搭配人工智能作曲作品、AI实时生成舞台光影视觉等创新场景，让人眼前一亮。 央视网消息：元旦假期前后，全国演出市场热度攀升。舞蹈展演、AI交响音乐会、基层惠民演出等多元业态齐发力，兼具传统底蕴 与科技新意，勾勒出新年演出市场的鲜活图景。 元旦前夕，中国剧协梅花奖艺术团走进渤海之滨海军某部。演出以舞蹈《齐风鲁韵》开篇，京剧、台州乱弹、歌剧等多剧种节目轮 番上演，艺术家们用精湛表演为坚守岗位的官兵送去温暖与祝福。 ...

Core Insights - The 40th anniversary concert of the musical "Les Misérables" concluded its China tour with significant attendance and sales, showcasing the strong market appeal and commercial potential of this classic IP [1][2] Group 1: Performance Metrics - The concert series ran for 65 performances with an overall attendance exceeding 110,000, achieving a sell-out rate of 102% [2] - The total box office revenue surpassed 90 million yuan, ranking second in ticket sales among 27 imported musicals in China for 2025 [2] - The concert attracted a high cross-city attendance rate, with nearly 70% of attendees coming from outside Shanghai [3] Group 2: Audience Demographics - Female audience members accounted for over 78% of ticket buyers, while the show also attracted a higher proportion of male viewers and individuals aged 30 and above compared to the broader musical market [3] - Over 8% of attendees opted for multiple viewings, with some purchasing tickets for as many as 25 performances, indicating strong audience loyalty [3] Group 3: Merchandise Sales - The concert's official merchandise, designed specifically for Chinese audiences, generated nearly 20 million yuan in sales, with over 100,000 items sold [4] - Popular merchandise items included plush toys, fridge magnets, and badges, contributing to the growth of ancillary revenue streams [4] Group 4: Industry Trends - The success of "Les Misérables" reflects a shift in the Chinese musical theater market, where audience expectations now encompass emotional resonance, social interaction, and cultural experiences [5] - The company "Dama" has established itself as a key player in the theater industry, having produced 19 shows and over 1,300 performances since its inception in 2021 [5][6] Group 5: Future Directions - "Dama" aims to continue its international collaboration efforts, focusing on both importing classic works and promoting original content on the global stage [6] - The partnership with the original copyright holders of "Les Misérables" marks a strategic move towards expanding the company's portfolio of international productions [6]

Core Viewpoint - The upcoming New Year celebrations in Nanjing feature a diverse array of artistic performances, blending traditional and contemporary elements to create a vibrant cultural experience for both locals and tourists [2][10]. Group 1: Event Highlights - Jiangsu Grand Theatre is set to host a meticulously planned 2026 New Year concert series, featuring seven performances that emphasize local cultural expressions and the warmth of home [2]. - The concert "Su Yun Hua Zhang: Welcoming the New Year" showcases the charm of Jiangsu music, while the "Jasmine Fragrance" concert integrates Western opera overtures and classic film scores [2]. - Five additional concerts by world-renowned orchestras will enhance the festive atmosphere, including the Vienna Johann Strauss Orchestra and the Royal Philharmonic Orchestra [3][6]. Group 2: Audience Engagement - The performances are attracting visitors from outside the region, boosting tourism and local consumption as attendees enjoy both the concerts and the city's attractions [4]. - The popularity of the events is evident, with tickets for some performances selling out quickly, indicating strong demand for cultural experiences [5][10]. Group 3: Diverse Offerings - The Poly Grand Theatre will feature a mix of classical symphonies and original IP performances, such as the immersive music concert for the animated series "Fang Ren Xiu Xian Zhuan," which has generated significant excitement among audiences [5][6]. - The Sun Palace will host a variety of events, including a live comedy show and a concert by singer Zhou Hui, creating a multifaceted cultural celebration that combines entertainment, food, and leisure [8][9].

据悉，上海近年来以演出经济为核心抓手，不断丰富文化消费供给、创新消费场景、优化消费体验，逐 步形成"演出引领、场景延伸、权益保障"的文化消费生态。一场大型演出的关联消费（餐饮、住宿、文 创等）占比可达总消费的30%~50%，有效激活了城市消费活力。 上海市消保委主任方惠萍表示，对照国际化大都市的发展定位，以及上海作为文化消费"大码头"的深厚 历史底蕴，上海演出经济与文化消费的发展仍有较大提升空间。 针对推动文化消费与演出经济高质量发展，方惠萍提出需牢牢把握三大关键：一是以"创新"赋能供给升 级，持续优化演出产品与服务质量，推动演出经济向"全域消费"场景延伸；二是以"规范"护航健康发 展，精准破解票务乱象等消费痛点难点，筑牢消费者权益保障防线；三是以"协同"凝聚发展合力，联动 政企社各方资源，共同构建开放包容、良性循环的文化消费生态。 （来源：工人日报） 本报讯 （记者裴龙翔）日前，上海市消保委发布《破圈与赋能：文化消费激活上海国际消费中心城市 新动能》研究报告。报告指出，文化消费作为高品质消费的重要组成，正通过"吸引力—辐射力—影响 力"的传导路径，从消费活力、产业能级、城市形象三大维度，为上海国际消费中心城 ...

Group 1 - The concert market is experiencing a "nostalgia trend," with classic IPs like F4 attracting significant audience interest and selling out tickets quickly [1] - Various nostalgic concerts have emerged this year, including performances related to classic shows and themes, which have received positive market responses [1] - The music theater market is also growing, with projections indicating 19,700 performances and a box office revenue of 1.807 billion yuan by 2025, highlighting the dominance of classic IPs [1] Group 2 - The appeal of classic nostalgia is driven by a desire for certainty and safety, with audiences aged 35 and above being the fastest-growing demographic in live entertainment spending [2] - While classic IPs are popular, there is a risk of oversaturation and audience fatigue if innovation is neglected, as seen in some low-quality nostalgic events [2] - Original IPs are rising, with successful new works in the music theater sector, indicating a shift towards innovation alongside classic content [2] Group 3 - Original IPs face challenges such as low budgets and limited recognition, which restrict their growth potential, necessitating careful support to ensure their survival [3] - The industry must balance the revival of classic IPs with the cultivation of original content to create a sustainable ecosystem that supports both [3] - The goal is to allow classic IPs to serve as cultural carriers while enabling original IPs to reflect contemporary spirit, fostering long-term industry prosperity [3]

2026年1月3日至4日，美国One Voice儿童合唱团重返申城，呈现《如愿》等中文金曲与欧美流行歌 曲。1月9日至11日，剧作家何冀平、导演司徒慧焯与表演艺术家茅威涛共同上演越剧《苏东坡》。1月 23日至25日，舞台剧《魔幻时刻》三度登陆大剧场，演绎错进错出的江湖恩怨与龙套演员的"杀手梦"。 伦敦西区原版音乐剧《玛蒂尔达》2月11日起接棒，这部狂揽全球100余项大奖的作品讲述"叉腰小女 孩"玛蒂尔达用勇气与智慧改变命运的故事。 中剧场内，东西方艺术经典对话交融。音乐剧《干花》以细腻笔触描绘高中生通过音乐寻找梦想与 自我的青春图景。戏曲爱好者迎来"伶歌三叠"第二季·韩宜珈昆剧专场。"歌剧星空间"系列推陈出新， 2026年1月15日情景音乐会版《茶花女》重温威尔第的经典爱情悲剧，1月16日的《舞动Opera——歌剧 中的舞蹈精粹》，上海歌剧院首席演员谭一梅、宋雨将携上海歌剧院舞剧团，以现代编舞解构歌剧经 典，用肢体语言重新诠释经典旋律的别样魅力。位于五楼的小剧场"9号空间"则迎来开放2周年，沉浸式 悬念剧场《9号秘事》持续热演。 为迎接丙午马年，上海大剧院已悄然换上新装。剧院入口、大堂、A+艺术空间等多处场景 ...