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新华网"溯源中国":加速乡村振兴的倍增器
Xin Hua Wang· 2025-07-24 10:06
Core Insights - The "Traceability China" initiative is transforming agricultural practices by integrating media, technology, and industry to enhance rural value and promote brand-driven agricultural development [1][2][9] - The launch of the Traceability China government-enterprise supply chain procurement platform aims to reconstruct the agricultural ecosystem through digital means, ensuring food safety and enhancing industry value [2][5] Group 1: Trust Reconstruction - The initiative has shifted consumer perception from "hard-to-sell goods" to "trustworthy traceability," leveraging blockchain for full-process traceability and big data for decision-making [2][4] - The success of the South Pi Jinsi dates case illustrates the effectiveness of quantifiable traceability indicators, enhancing consumer confidence in agricultural products [4][6] - The traceability system has led to an 80% increase in export orders for local silk products, demonstrating the market expansion driven by trust [4] Group 2: Value Enhancement - The integration of traceability data in the cultivation and processing of products like Jin Yin Hua has enabled financial institutions to offer credit loans based on growth data, creating a data-driven credit ecosystem [5][6] - The traceability system has allowed Jin Yin Hua to achieve a 25% premium, fostering the development of related industries such as tea processing and traditional medicine [5] Group 3: Ecological Loop - The initiative has moved from "single-point assistance" to a "system evolution" model, significantly reducing logistics losses and enhancing agricultural standards through comprehensive support [7][9] - The platform has attracted over 150 processing enterprises in the Baoding pre-prepared food industry, achieving an 18% annual growth in industrial cluster output value [7] Group 4: Future Outlook - The initiative emphasizes that rural revitalization is not merely about material flow but involves deep transformations in trust, value, and ecology [9] - The integration of authoritative media, cutting-edge technology, and a vibrant industrial ecosystem is seen as a multiplier effect for activating rural economies [9]