Core Insights - The 2025 China Building Expo in Guangzhou commenced on July 8, 2025, featuring the launch of the "National Brand New Forces Project" aimed at enhancing brand recognition and promoting high-quality development in the pan-home furnishing industry [1][4] - The project is a collaboration between Haiwei Media, Xinhua News, and the China Building Expo, focusing on brand building, digital transformation, and industry upgrades [1][2] Industry Developments - The pan-home furnishing industry is experiencing new growth opportunities driven by new productive forces, necessitating a focus on brand differentiation and value-based competition [1][2] - The project is timely, addressing the need for increased competitiveness in a saturated domestic market, thereby enhancing consumer satisfaction and happiness [2][4] Strategic Initiatives - Haiwei Media's Chairman emphasized the importance of the project in helping national brands reach consumers effectively and overcome market challenges through differentiation [1][2] - The establishment of the "Home View" platform aims to provide authoritative industry insights and address pain points within the sector, enhancing brand communication and market presence [3] Future Outlook - The event signifies a pivotal moment for the industry, with a collective push towards high-quality development and the integration of innovative strategies to foster growth [4]