Core Insights - The article highlights the resilience and success of Dongji, a consulting firm specializing in brand positioning, amidst challenging market conditions faced by many companies and consulting firms [1][3][15] Group 1: Company Performance - Dongji has positioned itself as the most expensive consulting firm in China, with project fees ranging from 6 million to 9 million yuan, and a quoted price of 12 million yuan for its services [1][3] - The firm has successfully assisted well-known brands such as Feihe, Catman, and Linglong Tire, demonstrating its capability to create impactful brand concepts and growth miracles [1][3][15] - Dongji's focus on brand positioning has led to significant client successes, such as Feihe's revenue growth from 3 billion to 20 billion yuan, establishing it as a market leader [3][9] Group 2: Market Trends - The consulting industry is witnessing a trend where many firms are shifting towards comprehensive brand management, moving away from pure positioning consulting, which has made firms like Dongji particularly rare [5][6] - The demand for specialized consulting services is increasing among medium to large enterprises, as they seek expertise in specific areas rather than relying on a single firm for all needs [10][11] Group 3: Strategic Approach - Dongji emphasizes the importance of maintaining a professional focus on brand positioning, which is seen as a key differentiator in a crowded market [3][6] - The firm combines classic positioning theories with strategic insights, aiming to capture the mental high ground in the industry and promote national pride through brand development [6][15] - Dongji's philosophy of empowering clients rather than fostering dependency has resonated well with its clientele, leading to successful collaborations and enhanced brand identities [13][14] Group 4: Case Studies - In the case of Catman, Dongji advised the brand to emphasize its technological advancements, resulting in a revenue increase from 6.9 billion to 16.9 billion yuan over three years [9][10] - For the brand Beibeijia, Dongji redefined its positioning from a corrective tool to a fashionable product, aligning with the growing beauty market and enhancing its brand appeal [15]