Core Viewpoint - The resignation of Zong Fuli has triggered a significant upheaval within the Wahaha system, leading to a competitive struggle for the brand's influence in the market, particularly with the emergence of the "Wah Xiaozhi" brand [3][4]. Group 1: Brand Developments - The newly launched "Wah Xiaozhi" brand, created by Zong Zehou, is initiating a nationwide recruitment for distributors, with product packaging closely resembling that of Wahaha, yet claiming to be independent [3][5]. - The "Wah Xiaozhi" brand is set to hold a national ordering meeting, with a minimum purchase requirement of 100,000 yuan for exclusive distribution rights in a region [6][9]. - The product formula of "Wah Xiaozhi" is reported to be identical to that of Wahaha, but at a lower price point [6][9]. Group 2: Market Positioning and Competition - The market perception of "Wah Xiaozhi" includes views of it being a copycat or imitation of Wahaha, which the brand representatives downplay, suggesting it is just another ordinary brand [8][9]. - The brand has already signed over 150 clients and is leveraging state-owned capital to quickly integrate industry resources and establish a nationwide sales network [9][10]. - The competitive landscape is shifting, with rivals like Nongfu Spring and Yibao benefiting from Wahaha's internal turmoil, leading to a decline in Wahaha's market share [13]. Group 3: Internal Dynamics and Future Outlook - The "Wah Xiaozong" brand, registered by Zong Fuli, has not yet been utilized, and existing distributors have been instructed to continue selling Wahaha products [11][12]. - The internal conflicts within Wahaha, including family disputes and leadership changes, have negatively impacted its brand image and sales, prompting recommendations for the company to stabilize its internal issues to regain market confidence [13].