Core Insights - Recent consumer complaints about "Papa Sugar" toast containing plastic foreign objects have raised concerns about the company's quality control and customer service [1][2][3] - The company has received nearly 50 complaints on various platforms, including issues related to moldy and spoiled toast, with most complaints unresolved [6][11] - Despite receiving over 100 million yuan in funding from IDG Capital in 2021 and plans to open 1,000 stores within three years, the actual number of stores has fallen short, with fewer than 500 currently operating [2][10][12] Group 1: Incident Overview - A consumer reported finding plastic in a lemon cheese toast purchased from a "Papa Sugar" store in Beijing, and the store's response included threatening behavior towards the consumer [3][5] - The store's management denied knowledge of the incident and hung up when contacted by media representatives [3][5] Group 2: Company Performance and Growth - "Papa Sugar" was established in June 2017 and aimed to expand rapidly, but as of 2023, it has only opened around 500 stores, significantly below its target [8][10] - The company has experienced a decline in new store openings, with only 111 new stores in 2023 and a further drop to 106 in 2024, indicating a troubling trend in growth [10][11] Group 3: Consumer Complaints and Store Closures - There have been numerous complaints from consumers regarding store closures, with reports of customers losing prepaid balances due to sudden store shutdowns [11][12] - The company has reportedly closed over 100 stores in just over a year, raising questions about its operational stability [11][12]