Core Viewpoint - DJI has announced significant price reductions on multiple products ahead of the "Double Eleven" shopping festival, leading to consumer backlash from those who purchased items shortly before the price drop [11][12][14]. Group 1: Price Reduction Details - The price drop began on October 9, with discounts ranging from hundreds to over a thousand yuan on various products [11]. - For example, the Osmo Pocket 3 saw a price reduction of 700 yuan for the standard version and 900 yuan for the all-around kit, with some products experiencing a maximum discount of 20% [12]. Group 2: Consumer Reactions - Many consumers expressed feelings of being "betrayed" after purchasing DJI products just before the price drop, particularly those who bought items for the National Day holiday [14]. - Customers have taken to social media and shopping platforms to seek price protection and refunds for the difference [11][14]. Group 3: Return and Price Protection Policies - DJI's customer service stated that they offer a 7-day price protection policy for purchases made before the price drop, allowing customers to apply for price adjustments within this timeframe [11][17]. - Online purchases generally have a higher success rate for returns due to policies like "7-day price protection + 30-day no-reason return," while offline purchases face more challenges, especially if the product has been activated [16][18]. Group 4: Industry Analysis - Analysts suggest that DJI's decision to lower prices before "Double Eleven" is a common sales strategy in the consumer electronics sector aimed at boosting sales and market share [18]. - However, such short-term price reductions on newly released products may impact brand price stability and consumer trust [18]. Group 5: Legal Perspective - Legal experts indicate that companies have the right to set their pricing strategies and are not obligated to announce price drops in advance [20]. - Differences in return and exchange policies between online and offline channels are considered legal as long as they comply with regulations [20].