Core Insights - Traditional department stores are undergoing a transformation to attract younger consumers, reflecting changes in consumer habits and the pressures of urban renewal [1][2] - The shift from middle-aged consumers to younger demographics necessitates a focus on experiential shopping and emotional engagement [1][2] Group 1: Challenges and Opportunities - Older department stores face issues such as poor lighting, outdated facilities, and limited public spaces, which can hinder their competitiveness [1] - Some stores have successfully revitalized their spaces to become new urban landmarks, while others have fallen into the trap of superficial renovations without addressing core consumer needs [1] Group 2: Strategic Focus for Transformation - The transformation of department stores should prioritize understanding the reasons behind consumer visits, emphasizing emotional and social experiences rather than just product availability [2] - Incorporating unique brands and themed stores, as well as creating diverse social and activity spaces, is essential for expanding the functional attributes of commercial spaces [2] Group 3: Shift in Operational Mindset - A change in operational thinking is required, moving from a focus on completing a shopping route to creating environments where young consumers want to linger [2] - The emphasis should be on creating differentiated advantages that cannot be replicated online, focusing on experience, emotion, and social interaction to attract younger shoppers [2]