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企业访谈|山东兰华马来西亚商城:助万余鲁品销东南亚
Qi Lu Wan Bao· 2025-09-30 07:46
Core Insights - The article highlights the successful operation and development plans of the Shandong Lanhua Group's overseas mall project in Malaysia, showcasing the company's innovative practices in implementing the "mall globalization" strategy [1][4] Group 1: Project Overview - The Lanhua Malaysia overseas mall, developed by Shandong Lanhua Group, has a total operating area of over 15,000 square meters, serving as a key platform for the "mall globalization" strategy [4] - The mall utilizes an innovative "e-commerce supply chain cross-border distribution platform" model, successfully assisting over 100 Shandong enterprises in entering the Southeast Asian market across various categories, including hardware, labor protection, furniture, and daily necessities, achieving sales of over 10,000 SKUs of Shandong products [4] Group 2: Operational Achievements - The mall operates nearly 10,000 online stores on major Southeast Asian e-commerce platforms, with a daily order processing capacity exceeding 8,000 orders in its comprehensive cloud warehouse, and several products achieving monthly sales exceeding one million units [4] - The mall provides comprehensive services for enterprises going abroad, including professional market research, rapid customs clearance logistics, intelligent warehousing and distribution, overseas registration services, tax and legal consulting, overseas exhibition support, and brand promotion [4] Group 3: Future Development Goals - Looking ahead, the Lanhua Group aims to leverage the platform advantages of the Malaysia overseas mall to assist high-quality Shandong enterprises in expanding their business in Southeast Asia [4] - The group has set clear development goals, striving to help over 1,000 Shandong enterprises and products successfully establish a presence in Malaysia each year, thereby deepening the exploration of the Southeast Asian market and contributing to the high-quality development of Shandong's foreign trade and the implementation of the "Luzhou Global" strategy [4]