Core Insights - The article highlights the significant impact of sports events, particularly the "Chuan Chao" series, on the economic and social development of Deyang, showcasing how sports can drive urban growth and community engagement [6][11][13] Economic Impact - The "Chuan Chao" series has attracted a total of 3.62 million visitors to Deyang, with over 21% coming from outside the city and province [6][11] - The first phase of the "Chuan Chao" events generated a comprehensive economic benefit of 5.67 billion yuan [11] - During the event period, consumption within a 3-kilometer radius of the venue increased by 29.7%, nighttime consumption rose by 38.8%, and hotel occupancy rates grew by 15.9% [11] Community Engagement - 40.4% of Deyang's population regularly participates in sports, with 92.5% of the population meeting national physical fitness standards [10] - The city has established over 100 new fitness facilities since the start of the 14th Five-Year Plan, achieving full coverage of a "15-minute fitness circle" [10] Sports Development Initiatives - Deyang has implemented a "selection-training-delivery" closed-loop system for sports talent development, integrating educational and athletic resources [8] - The city has introduced over 10 supporting policies to promote the integration of sports and education, benefiting over 1,000 student-athletes in the past five years [8] Cultural and Tourism Integration - The local government has launched initiatives like "Follow the Chuan Chao to Explore Deyang," linking sports events with cultural tourism to enhance visitor engagement [11][12] - The integration of sports with cultural and commercial activities has generated approximately 1.14 billion yuan in consumer spending [12]