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建德三都“医农”合作项目“四时青柑”养生茶上市
Mei Ri Shang Bao· 2025-11-11 22:14
Core Insights - The collaboration between traditional Chinese medicine and local citrus industry has led to the creation of the "Four Seasons Qinggan" tea series, which integrates seasonal flowers and traditional health practices into daily tea consumption, providing a new path for the revitalization of the local citrus industry [2][3][4] Group 1: Industry Background - San Duo Town's citrus is a "National Geographical Indication Protected Product," with annual production ranking high in the Hangzhou citrus region. However, increasing market competition has made the single fresh fruit sales model increasingly unsustainable, creating a bottleneck for farmers' income [3] - To break the single-industry dilemma and enhance the added value of citrus, the local government began exploring deep processing paths for citrus products [3][4] Group 2: Product Development - The "Four Seasons Qinggan" project was initiated by the San Duo Town government, the Health Bureau of Jian De City, Jian De City Maternal and Child Health Hospital, and the "Qinggan" Co-Prosperity Workshop, focusing on traditional Qinggan tea while incorporating seasonal health concepts [4] - The product line includes four seasonal teas: Spring He, Summer An, Autumn Run, and Winter Ning, promoting a health lifestyle that aligns with seasonal changes [4][5] Group 3: Product Features - The tea series is designed based on traditional Chinese medicine principles, with specific ingredients for each season: rose for spring, dendrobium for summer, white chrysanthemum for autumn, and osmanthus for winter, addressing common seasonal health issues [5][6] - The production process involves strict standards set by the Chinese medicine team, including sourcing, precise ratios, and aging for at least six months to ensure flavor and efficacy [5][6] Group 4: Market Strategy - The products are available in both simple and gift packaging, with prices set at 68 yuan per can for the simple version and 198 yuan for the gift box, with promotional discounts available [6] - The series aims to leverage positive market feedback from existing seasonal health teas to enhance the visibility and market reach of the "Four Seasons Qinggan" project [6]